Skip to content

Cäsar Garten

Corporate identity

A solid foundation for the corporate identity and logo adaptations for our loyal client Cäsar Garten.
Client
Cäsar Garten
End Product
Corporate Identity & Logo Adaptations
Year
2020-2023

Cäsar Garten

Corporate identity

A solid foundation for the corporate identity and logo adaptations for our loyal client Cäsar Garten.
Client
Cäsar Garten
End Product
Corporate Identity & Logo Adaptations
Year
2020-2023

Overview

Establishing the corporate identity and the logo adaptation meeting the unique requirements of our cherished client, Cäsar Garten.

Content

Cäsar Garten stands out as a distinguished Swiss company in the field of envisioning and planning unique garden designs taylored for their client’s desires and surroundings.

Aim

Our primary objective was to establish comprehensive visual guidelines, which would effectively convey a clear message about the exceptional services and creative passion that define Cäsar Garten.

Services

Over the years, we collaborated on several projects that visually communicated Cäsar Garten’s services. We created stylescapes, a detailed corporate identity, and several logo adaptations.

Identity Guide

The unique identity guide we crafted for Cäsar Garten represents a comprehensive blueprint for the company’s distinctive brand image. It clearly defines what color palette, typography, logos and backgrounds to use and when, setting the consistency and visual representation of the services that serve as a powerful tool to communicate their unique services to the selected clients.

Stylescapes

As the first step in defining the visual direction of Cäsar Garten’s brand, we presented three distinct variations of stylescapes. These stylescapes were thoughtfully designed to showcase a spectrum of creative possibilities, allowing our client to choose the aesthetic that most accurately represented their desired direction, and that would also resonate with their target audience. This collaborative approach empowered our client to take an active role in shaping their brand, choosing the first of the displayed stylescapes as the true reflection of their vision.

A strong brand foundation is the bedrock upon which success is built.

Logo Alternative

We took Cäsar Garten’s logo and extracted a distinct portion of it, from which we crafted an alternative logo specifically designed for smaller applications. This adaptation ensures that even in constrained spaces, such as social media avatars or compact promotional materials, the essence of Cäsar Garten’s brand identity remains recognizable and resonates with their audience. This logo alternative preserves the integrity and visual impact of the original logo, demonstrating our commitment to versatile and effective design solutions that is easily adaptable to various design contexts.

Logo Adaptations

Our creative process for Cäsar Garten involved developing multiple logo adaptations, effectively displaying their distinct sub-brands while upholding the essential consistency and visual identity of the main brand. These sub-brands serve as dynamic extensions, each encapsulating a unique aspect of Cäsar Garten’s garden design expertise.

Mockups

We crafted a series of mockups for Cäsar Garten, showcasing their brand in real-world scenarios. These mockups provided a tangible preview of how their visual identity and design elements would appear in practical applications. By visualizing the brand in these contexts, we ensured that the design resonated effectively with their audience, following the brand identity we set.

Stationary

Our design package also included the stationary that was consisted of business cards, envelopes and letterhead, all displaying the logo and style direction client chose.

Thank you,
Cäsar Garten

de_CH
en_GB de_CH